• Passion

    K-beauty: a long-lasting passion

    Snail slime? Placenta (gladly, not human)? Gold? I’ve never heard of such exotic skin care ingredients before. Until the fall of 2015 during a trip to Japan when I discovered K-beauty. While browsing a huge store in Tokyo, I saw an area with unusual cosmetics: masks with out-of-your-comfort-zone ingredients, attractive package designs, cute colors, and descriptions in broken English. I wanted to buy Japanese cosmetics and my eyes were tempted by a promising name: a pearl mask. Why not try this one as well, it’s Korean. Slightly unsure about the claimed brightening effect, I wanted to give it a go. At this time, I didn’t know that ”brightening” in Asian cosmetics doesn’t mean…

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